Discover the journey of Dragoș Smeu, founder of Mavericks, and how he turned challenges into opportunities through authenticity and vision in digital marketing.
Dragoș Smeu has over 15 years of experience in digital marketing and performance media. From 2010 until now, he has worked at four digital marketing agencies, and in September 2016 he founded his own agency, Mavericks. Today, they manage a portfolio of over 100 clients across various industries, from e-commerce to B2B, lead generation campaigns, and startups. Dragoș has managed budgets exceeding €20 million for over 500 businesses in Romania and has been involved in online promotion strategies for brands such as Cărturești, Mobexpert, Edenred, Ceresit, Autonom, and Farmacia Tei.
C&B: How would you describe yourself in a single sentence to pique the curiosity of those who don’t know you yet?
Dragoș Smeu: I could even choose a single word: Aquarius. And no, I’m not a zodiac fanatic, but I believe my sign describes me quite well. I’m a dreamy Aquarius who doesn’t necessarily set very high expectations but has ideals I truly believe in. Some of these are counterintuitive from a business perspective, yet they have helped me reach this point—over 15 years into my digital marketing career and nearly 9 years after founding my own agency. I’m talking about principles and ideals regarding employer-employee relationships, benefits, educating employees on distinguishing personal and professional boundaries, and defining limits regarding the industries we choose not to work with.
C&B: If we were to look at a narrative thread of your career or business, what were the key moments that defined you?
Dragoș Smeu: Most likely, choosing my first job. At my first job, I applied believing it was about… continuation, here!
