Discover how Adrian Peticilă, marketing expert and fractional leader, delivers fast, measurable results through strategy, creativity, and clear execution.
Adrian Peticilă is a marketing and branding expert with over 15 years of experience in leadership positions, from local startups to international projects. Fractional leader and consultant, he combines strategy, communication and growth in a mix that produces fast and visible results.
Recognized for his direct, creative and results-oriented style, Adrian knows how to make marketing really matter by helping companies break out of the mold and deliver real impact.
Fractional Insider: How was your transition from a classic career to fractional leadership/consulting?
Adrian Peticilă: It was more of a decision of freedom than a planned one. After years of full-time execution, I realized that I could have a bigger, faster and more creative impact on multiple projects simultaneously, without being trapped in the daily routine of a single company. Fractional leadership gave me the freedom to create, test and deliver results without unnecessary compromises.
Fractional Insider: What attracted you most to this model and what challenges did it bring?
Adrian Peticilă: The freedom and rapid impact were magnetic. The challenge? Managing the limited context and quickly gaining the trust of teams and executives, without being there full-time.
Fractional Insider: How do you choose the projects and clients you collaborate with?
Adrian Peticilă: I only choose what makes strategic sense and where I can make a real difference. I don’t work “just to work”; each project should be a testing ground for new ideas and measurable results. I choose projects where I can shake things up a little, where creativity and vision really make a difference.
Fractional Insider: Tell us about a moment when you had a major impact as a fractional leader.
Adrian Peticilă: I reconfigured a company’s marketing strategy and, in a few months, doubled engagement and conversions without growing the team, without gigantic budgets; just clear strategy and execution. That’s the kind of result I’m looking for every time.
Fractional Insider: What are the main differences between being a full-time and fractional executive?
Adrian Peticilă: Fractional is about fast impact, clear decisions and results, without all the daily bureaucracy. Full-time is more about navigating internal politics and ongoing team management.
Fractional Insider: How do you explain the value of a fractional to a skeptical CEO?
Adrian Peticilă: I simply tell them: “You don’t have to hire me full-time to get the results of a CMO. Value and growth can be delivered in fractions of time, with lower fixed costs and fast results.”
Fractional Insider: What are the most common mistakes companies make when working with fractionals?
Adrian Peticilă: They don’t clarify expectations and don’t integrate the fractional into the decision-making process; they treat them like a regular consultant, which sabotages real impact. If you don’t give them leverage and autonomy, you have nothing to look forward to.
Fractional Insider: How do you see this career model evolving in the coming years?
Adrian Peticilă: Fractional leadership will become the norm for companies that want speed and real results, not diplomas and fancy titles. Companies already demand on-demand expertise, not long-term commitments for traditional executive roles.
Fractional Insider: What advice would you give to a senior professional thinking about becoming fractional?
Adrian Peticilă: Start with small projects, don’t copy classic models, prove impact quickly and build your reputation as a fractional. This opens bigger doors than any classic career plan.
Fractional leadership is more than a career model; it’s an opportunity to create fast, visible impact, innovate, and redefine success in marketing and business.
