Francesca Rădulescu is the founder of FRR Marketing Agency, a marketing firm recognized for the creativity of its campaigns in recent years. She is a dedicated professional who helps brands tell their stories with authenticity and impact.
C&B: How would you describe yourself in a single sentence to pique the curiosity of those who don’t know you yet?
Francesca Rădulescu: I’m the kind of person who always sees beyond the brief and transforms ideas into campaigns that are not just visible, but truly felt.
C&B: Looking at the narrative of your career or business, what were the key moments that defined you?
Francesca Rădulescu: The beginning was undoubtedly the hardest. In the modern era, it seems so simple to have a marketing agency… marketing is everywhere, right? But the reality behind it is completely different. No one tells you how hard it is to earn the trust of your first clients, how much every project matters in the beginning, and how many doors you have to knock on before one opens. Luckily now, most doors open simply because I’m there—but that came after years of work. Over time, there have been many key moments that shaped me: some were challenges that forced me to grow, others were choices or shifts in direction that brought the agency to where it is today. Every moment comes with either a success or a lesson. And if we follow the Stoic perspective, even the lessons are successes.
C&B: What has been the most difficult moment in your journey so far, and how did you overcome it?
Francesca Rădulescu: I think the most difficult moment in my journey was reaching the limit of my physical capacity to work. In design, people want to collaborate with you if they like what you do, if they feel your style. And that puts a lot of pressure on your presence and personal involvement. Since the hours in a day are limited, I sacrificed… [continuation here].
