Florentina (née Florentina Sima) – I’m a girl who’s always smiling, optimistic, and playful. Passionate about coffee, photography, and creativity, I relax best when I leave Bucharest, and I live my life with a touch of sarcasm and humor. Officially, I’m a Digital Marketing Specialist. I work on B2C and B2B marketing strategies both for the brand I represent and for other clients, nationally and internationally. I’m a bit of a jack of all trades. I always aim to highlight the authenticity of the brand I work with, seeking that unique element and bringing it to people. We live in a society where brands often forget they’re speaking to humans, overly focused on targets and numbers. Yet, at the end of the month, even if we hit our targets, we may realize our story wasn’t any different from a competitor’s. Marketing, after all, is a conversation between people, and we must show we care—because people will never forget how you made them feel.
Since I was a child, I loved creating, painting, and taking photos. I’ve always been drawn to creative work, imagery, and writing. As I grew up, I tried to combine both and discovered marketing—it was exactly the mix I needed. I started as a part-time Marketing Assistant at a digital agency and gradually became an SEO Specialist. I dabbled in offline marketing too, organizing beautiful and impactful events, but it wasn’t my place. I quickly realized I’m happiest in the digital environment. It’s where I feel at home. I love creating campaigns, imagining them, planning them, testing them. I enjoy seeing their immediate impact and learning from them. Digital marketing is ever-changing, and I could never get bored.
“There’s no guaranteed recipe for a successful campaign. You always need to bring new ingredients and test them, which is absolutely fascinating to me.”
As a child, I wanted to become an interior designer. It seemed perfect for me—I could imagine things and draw them. What more could I have wished for at that age? I’m glad I kept my imagination through the years. Now, when I design a strategy, I can easily visualize and project the solutions we need to implement. I’ve also kept my enthusiasm. I still celebrate like a child when something works and sometimes shout “YES!” around the office, leaving me with a big smile at the end of the day. My colleagues are used to it—the occupational hazard of working with me.
Of course, like any profession, there have been negative experiences. In my case, they were related to… continuation here!
